So What?

So What? How to Communicate What Really Matters to Your Audience by Mark Magnacca.

sowhatcover

According to Magnacca, if your memos, speeches or presentations are not getting the results you want, it’s probably because they don’t pass the ‘So what?’ test. In other words, your words are about you and not what your audience needs or wants to hear.

In this book, Magnacca introduces a technique called the So What Matrix, which is based on answering three questions as part of preparing a presentation:

  • For what? For what reason am I giving the presentation?
  • So what? Why is this important to my audience?
  • Now what? What do I want to have happen as a result of this presentation?

According to Magnacca, using this matrix will help you organise your ideas so that you address your audience’s needs, which is the secret to communication success.

The audience wants to hear what’s in it for them. Not what’s in it for you.

You can check out the book and other ‘So What?’ resources on sowhatbook.com.


Peter Mulraney is the author of the Inspector West crime series, the Living Alone series of self-help books for men, Sharing the Journey: Reflections of a Reluctant Mystic, The New Girlfriend and Everyday Project Management.

Manage your day to day

manage-your-dayManage your day to day: build your routine, find your focus & sharpen your creative mind. (99U Book series) Edited by Jocelyn K Glei.

According to 99U, they are on a mission to empower the creative community. That’s all of us, because, in one way or another, every one of us is creative. Yes, even you.

This is one of the resources I’ll be recommending in the pages of Everyday Productivity for readers interested in exploring and exploiting their habits to increase their productivity.

But you don’t have to wait until I finish writing the book to take advantage of the help available from 99U.

Skip over to their website and check it out.


Peter Mulraney is the author of the Inspector West crime series, the Living Alone series of self-help books for men, Sharing the Journey: Reflections of a Reluctant Mystic, The New Girlfriend and Everyday Project Management.

What’s blocking your personal productivity?

10Productivity is an economic concept that arose as a way of measuring the efficiency of production processes.

Now, it’s routinely applied to employees – people like you.

You are expected to be more productive every year.

You need to deliver more from your personal effort to justify your continued employment.

‘What, you want a raise? Show me how you’re going to be more productive. This is a business, not a charity!’

And, don’t think you’re immune if you are self-employed – all productivity depends on your personal effort.

One step towards increasing your personal productivity

A first step towards increasing your personal productivity is to identify the things that stop you from being more productive, and then find ways to get around those obstacles.

You’re not alone. We all have habits and things in our environment that seem to hold us back from reaching our full potential in the workplace. Some of you have, no doubt, found ways to be more productive.

For example, one thing that used to distract me from the task at hand was all those notifications that pop up to tell you that you have received a new email.

Seeing one from the boss always interrupted my line of thought, even if it was something that didn’t need my immediate attention.

I solved that problem by turning off the notifications and looking at my inbox after I had taken a break. That way the important emails got attended to in a timely manner and I got to concentrate on whatever I was doing without interruption, which allowed me to get things done faster.

What’s blocking your personal productivity?

Use the comments to share how you have overcome something that was blocking your productivity or tell us something you need help with.