So What?

So What? How to Communicate What Really Matters to Your Audience by Mark Magnacca.

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According to Magnacca, if your memos, speeches or presentations are not getting the results you want, it’s probably because they don’t pass the ‘So what?’ test. In other words, your words are about you and not what your audience needs or wants to hear.

In this book, Magnacca introduces a technique called the So What Matrix, which is based on answering three questions as part of preparing a presentation:

  • For what? For what reason am I giving the presentation?
  • So what? Why is this important to my audience?
  • Now what? What do I want to have happen as a result of this presentation?

According to Magnacca, using this matrix will help you organise your ideas so that you address your audience’s needs, which is the secret to communication success.

The audience wants to hear what’s in it for them. Not what’s in it for you.

You can check out the book and other ‘So What?’ resources on sowhatbook.com.


Peter Mulraney is the author of the Inspector West crime series, the Living Alone series of self-help books for men, Sharing the Journey: Reflections of a Reluctant Mystic, The New Girlfriend and Everyday Project Management.

Manage your day to day

manage-your-dayManage your day to day: build your routine, find your focus & sharpen your creative mind. (99U Book series) Edited by Jocelyn K Glei.

According to 99U, they are on a mission to empower the creative community. That’s all of us, because, in one way or another, every one of us is creative. Yes, even you.

This is one of the resources I’ll be recommending in the pages of Everyday Productivity for readers interested in exploring and exploiting their habits to increase their productivity.

But you don’t have to wait until I finish writing the book to take advantage of the help available from 99U.

Skip over to their website and check it out.


Peter Mulraney is the author of the Inspector West crime series, the Living Alone series of self-help books for men, Sharing the Journey: Reflections of a Reluctant Mystic, The New Girlfriend and Everyday Project Management.

Liminal Thinking

‘Liminal thinking is the art of creating change by understanding, shaping, and reframing beliefs.’

Ever wondered how you ended up with the belief set that’s controlling your view of the world?  I have and, fortunately, so has Dave Gray.

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Dave’s written a book about it: Liminal Thinking.

He uses six principles to explain how beliefs shape everything, and gives us nine practices we can  use to do something about it.

The book is easy to read and understand. I love his illustrations – they might inspire me to try a few myself.

If you want to create some change in your life, do yourself a favour and get a copy of Dave’s book.

You can get an overview of its content and Dave’s philosophy of liminal thinking at liminalthinking.com.


Peter Mulraney is the author of the Inspector West crime series, the Living Alone series of self-help books for men, Sharing the Journey: Reflections of a Reluctant Mystic, The New Girlfriend and Everyday Project Management.

The One Who Got Away

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The One Who Got Away is the latest offering by Caroline Overington.

It popped up in a recommendations email from Kobo the week I was planning to fly across the Pacific.

I haven’t read any of her other books but I had seen her name in an article discussing women crime writers. Apparently, they’re doing things differently, like not having an investigator as the protagonist, so I bought the book. Had every intention of reading it on the plane. Finally got around to reading it – in one sitting – last weekend.

Intriguing story and, yes, it’s not driven by a police investigator, but what I like about the book is the way in which the story is told. It has four narrators, so you get four perspectives – five actually, when you consider that one of the narrators interviews one of the other main characters in the story who doesn’t otherwise get a say. And, I wasn’t expecting the ending.

Here’s a link to the book’s page on Kobo but you might not be able to buy yourself a copy if you are in the US – an example of the games played by publishers.

Here’s a link to Caroline Overington’s profile on Kobo so you can see what else she’s written.


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Peter Mulraney is the author of the Inspector West crime series, the Living Alone series of self-help books for men, Sharing the Journey: Reflections of a Reluctant Mystic, The New Girlfriend and Everyday Project Management.